Why a bespoke fitness website design is critical for businesses in 2018

Right time for the right fitness website design!

In an age of better awareness of health risks and the need to fight obesity, a fitness business is honestly one of the best things to start up or grow. A lot of us don’t know the intake of calories of an ice-cream or whether a high-carb or low-carb meal is the way. Setting up a gym or becoming a personal trainer means you won’t be short on demand. Here at Fit Londoners we believe it is of the utmost importance to satisfy this need in society. In order to do so it is crucial that a business has excellent branding and marketing. To take full advantage of the need present in society, it is crucial that your business has the exposure it deserves and a polished fitness website design to retain and convert that exposure.

6 steps towards an elegant Fitness website design project

Understanding your website goals

The key to building a website is having a goal and what you want to do with your website will shape how it looks. The basic aim of a fitness website design is to attract clients into signing up with you. Next is understanding who will use it. For example are you running a class for a particular profile, say young people or women or those in their middle ages? The layout of your website will depend on understanding the audience you’re appealing to and how you are going to engage them. Consider the location you’re likely to set your business up in and how that will shape who your client is. As another example, some chains of gyms have interactive maps on their websites, illustrating all of the locations and some even show you the most cost-effective and least time-consuming means of reaching them. The same concept can be applied to boutique gyms with one or two locations. The detailed representation and interactivity build upon the public’s view of your website’s authenticity and your genuinely professional set of skills.

Scope of your website

Once we have established the goals of your website, we can begin to understand what features and pages are required to help your fitness website design. For example, if your goal should be to increase the number of people signing up with you, the pages will be designed to reflect this, such as offering ones for online registration. The benefit of this is that it reduces the burden of your team having to physically register them. As a personal trainer you will want web pages to demonstrate your accessibility through personal timetables. This is likely to be appreciated by your clients and will enable them to interact smoothly with your business. The goal has to be about demonstrating the benefits of choosing workouts or classes with your business.

An aesthetically pleasing web design is crucial for your business to succeed

Once we have defined the scope of your website, we can begin to shape your sitemap. The result of this will be that your website looks good and usable. Statistics illustrate that 38% of users will stop interacting with an unattractive or unresponsive website. We will work on the website’s UI (user interface) and UX (user experience) to optimise the customer experience so your product has a professional look and a frictionless feel. A crucial core of an impressive website is a homepage that delivers on its essential functions: informs the web user of your brand and encourages them to visit your other pages. Another aspect of optimising your user experience is making your website mobile-friendly as this is where the majority of online browsing takes place today.

Content creation at the heart of your fitness website design

Fit Londoners will create a content strategy that is specific to your clients’ needs and is consistent with your brand goals. For example this could include pages explaining the benefits other clients have seen working with you which is likelier to make future clients trust your credibility. One way to increase your page visits via a good content focus is to ensure it is SEO-optimised which can improve its rankings on search results. By examining how your clients are behaving on search engines we can maximise your website’s potential through ensuring the content is tailored perfectly to what they search.

Visual elements for your website

Don’t underestimate the stories told by images and videos for your fitness website design. Good videography can generate impressive traffic for a website and create significant ROI (return on investment). Indeed videos are particularly effective when added to landing pages because they can increase your conversions by up to 80% according to research. We will incorporate photography and videography into a coherent content strategy to create something innovative and unique that will sway clients from your competitors towards you. For example this can include pictures and videos of you helping your clients train to get fitter.

Final feedback

After we design a mock version of the website we run it by you to assess your satisfaction and then make necessary adjustments to ensure it is as you wanted it before the website goes live.

What do you gain from an innovative fitness website design?

A website is the modern keystone for businesses today and helps sell your character and unique traits to clients. They can smoothen a client’s access to a business whether it’s by showcasing your facilities, online bookings or showing your location and routes to get there.

A fitness website design configured effectively crystallises your distinct features and increases the influx of clients for your business. You will be indexed by Google and therefore it will be easier for you to be found by clients.

If you’re ready to start making those digital gains, we offer free consultations and audits for those looking to improve their branding and fitness website design, simply click here to find out how to get started with us!

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