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Health E-Commerce Website Design

Why a clean bespoke health E-commerce website design matters

The expression health is wealth clearly shows the importance of good health in people’s lives. As online health product retailer your health e-commerce website design has to project a strong brand image to get customers to identify with you and build trust. An innovative website design will attract customers and boost your conversions. We have over three years of experience in designing creative websites that are user friendly with well-written content and stunning visuals that appeal to your customers. We believe in helping our clients achieve their goals through digital gains.

Take it up a level

Keeping mind, body and soul in top shape is the latest trend amongst Millennials, with people looking for ways to maintain their bodies in peak condition. Revamping your health e-commerce website design will unlock massive gains in traffic and sales.

 

The perfect time

The shift in consciousness towards healthier lifestyles has pushed the industry towards huge revenues, with sales of food supplements expected to reach £500 million by 2022. At the same time more people doing their shopping online and it’s estimated that e-commerce accounts for approximately 18% of all retail sales in the UK.  With the combined increase in the population’s awareness of fitness and health, as well as the growing trend in online sales there are ample opportunities for your online health business to grow significantly. However, standing out in this saturated market can prove difficult. The key to effectively marketing your business and growing sales is an innovative health e-commerce website design.

 

How can we help your health e-commerce website design?

Our expertise in the fitness and health industry means we are uniquely positioned to help you design a website that appeals to your target audience. An understanding of who your customers are and what makes them tick is invaluable in creating a bespoke health e-commerce website design that will boost your visibility and convert traffic into sales.

Here are the 6 steps we take tailored toward a successful health e-commerce website design project

6 steps Restaurant website design project

Understanding your website’s goals

For an online store that’s just starting out it’s important to work on increasing visibility and generating traffic. You want to let people know you’re around and build up a steady customer base. This can be achieved through creating relevant, engaging content that sparks the interest of your customers and drives up traffic. Blogs are great way to do this, sharing health tips or success stories will resonate with your customers. This will get you page shares online and across social media, bringing in more traffic to your website. If you already have an established store you might be looking to convert more of your traffic into sales. In this case, having a clear call to action on your landing pages will encourage visitors to make purchases.

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Defining the scope

Working out the scope of the health e-commerce website design is the next step in the process. This involves deciding what features and pages to include in order to fulfil the website’s goals. For a shop that’s looking to grow it’s traffic focusing on content with good SEO will improve your search engine ranking and grow organic traffic to your site. Alternatively, if you’re looking to increase engagement adding relevant information with helpful graphics about the product will keep them glued to the page and increase the likelihood of a sale.

Directing the traffic flow

Perfecting the sitemap is a critical part of the health e-commerce website design process. Good site architecture makes it easy for your customers to navigate the site and find what they’re looking for, improving their user experience (UX). At this stage we work on the flow of the site which will help funnel customers to pages we want them to visit. This could be used to direct customers who are looking at supplements to similar products, thereby increasing the chances of additional sales. It can also be used to direct them to pages that explain the benefits of some of the products you sell. Posts with interesting content about your products that is relevant to your customers, will benefit your customers as they learn how your products can help them. This will generate interest in the products and boost sales.`

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Content that engages

Well-crafted content is an important element of your health e-commerce website design. Adding compelling content that appeals to your customers will grab their attention, keeping them glued to your pages. It’s well established that people like to buy from people they like, furnishing your website with content that showcases your passion for fitness and health will get customers to identify with you, positioning your store as their go-to shop for health products. Additionally, interesting product descriptions that bring you products to life will show customers just why they need them and increase the likelihood of a sale. At Fit Londoners we always create content with SEO in mind. The benefits of content that has been optimised for SEO is a better search engine ranking, improving your site’s visibility to shoppers looking for health products.

Visual Impact

Harnessing the power of visuals is a great way to build up your shops brand image. Having a cohesive brand image that appeals to your consumers drives up customer engagement and increases conversions. Online shoppers are visual creatures, people shopping online can only rely on their eyes and ears when assessing a product. Therefore, careful attention to your health ecommerce site’s design elements, using compelling images that display your products in all their glory will resonate and appeal to your customer base. In fact, 67% of consumers say that high quality visual content is more important than product description or customer ratings. This highlights just how vital this aspect of health ecommerce website design is. Naturally the most powerful visual element is video, which provides the opportunity for a richer, more immersive user experience. Not only that, videos have been shown to have a significant ROI, online retailers report a 40% increase in sales after adding a video to their sites.

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Final feedback

This is the final stage of the design process. We present you a mock-up of the website and take on board your feedback. Once we’ve made the necessary revisions the website is ready to go live.

What do you gain from Restaurant Website Design ?

If you’re ready to step up your health e-commerce website design we offer free consultations and audits. These are available to you now, simply click here to find out how to get started with us!

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