It may seem impossible to start a personal training business in just 2 weeks. There is help out there to help you achieve this goal though. Here are the key criteria which if followed can ensure your business opens within 2 weeks.
Do you have skills and qualifications?
In order to become a personal trainer, you must first have the skills and qualifications required to fulfil this role. To be a real success you need a deep understanding of how to train someone safely and effectively. Without this knowledge it would be dangerous to practice, putting your clients at risk, as well as your business. To start a personal training business, you should consider taking Level 2 diplomas in ‘Fitness Instructing’ or ‘Personal Training. Once you have this background knowledge you can then go on to attain a Level 3 diploma while working. These qualifications should be attained before the 2-week schedule of starting your business. Numerous companies offer intensive courses, so you can receive your qualifications in as little as 5 weeks. ‘The Training Room’ is one company which offers this intense course.
What is your niche and target market?
In terms of starting your own business you must first determine what you can offer to your clients. An example question you could ask yourself is, ‘Do I want to offer weight loss programs or intense muscle building workouts?’. To start a business, you need to find your niche. Once you have nailed this niche down you can then take this idea further and work out your target market and their demographics. In order to start a personal training business, it is essential to understand your target market. Now you can move on to the planning stage of how to please your target audience. This could be by setting out a detailed plan of how you believe you can make your customers happy, by giving them what they expect to receive from the service you are providing.
Where will your personal training business be?
This may seem like an easy question to answer but it is not actually as straightforward as it seems. To start a personal training business choosing a base to work from needs to be carefully considered. Of course, this all depends on your previous target audience decisions. A common example of this is that you decide to use your local gym as your base for personal training. This all seems like a good idea because you have a relationship with the owner and he is giving you a reasonable rate. There are two potential negative outcomes to working in a gym though. The first is that your client has a few sessions with you then decides that he likes the gym so much that he can workout on his own. Secondly, for amateurs, a gym can be a daunting experience and could put off your potential clients from signing up. Just ensure that your target audience is considered, and a consistent routine can be made. Clients expect consistency, so it is important as a personal trainer you stick to one or two permanent locations.
Will you make enough money?
The point of any business venture is to ultimately make money. Being self-employed does come with a number of risks. The main risk is that it is down to you to make enough money to make your business viable. If you are not making enough money and your client numbers fall your business will fail. You must, therefore, work out the number of clients you need to make a reasonable profit. As with any client-based business you cannot guarantee they will be loyal and stick with you. Personal training is renowned for clients to have one or two sessions then stop their membership completely. Do not be disheartened by this, just ensure that you are actively looking for constantly, to fill their gap. Ideally, you want to be in the position where are you consistently turning down clients because your diary is so full.
Do you need insurance?
If you want to start a personal training business, insurance is a necessity. Professional Liability Insurance is the type of insurance personal trainers use. There are numerous insurance companies who offer a personal trainer specific insurance which includes Public Liability and Professional Indemnity. Each insurance policy can also be tailored to you and your clients. When taking out insurance make sure you take enough time to consider how much cover you need. Although getting insurance may seem annoying in the short term it is invaluable in the long term. Do not be afraid to shop around either, insurance companies are competing for your custom so make the most of it.
Should you register your personal training business as a company?
Here are a number of key reasons why you should register your company:
- Separates your personal and business assets
- Allows you to take a personal income minimising national insurance payments
- Portrays a professional image
- Your company name is protected
You may now be worried that you may not be able to register your company within your 2-week window. There are companies out there who work as an agent dealing with HMRC and Companies House. One such company is ‘Your Company Formations’. They not only deal with Companies House and HMRC for you, they also provide help and advice throughout the whole process. ‘Your Company Formations’ offer packages for all budgets, so it is well worth taking a look.
Even though it may seem daunting to even consider starting a personal training business in two weeks, hopefully, you can now see it is possible. Working hard and using companies such as ‘The Training Room’ and ‘Your Company Formations’ will make meeting this tight schedule possible. You now know how to start a personal training business in 2 weeks.