Yoga by Kay
Kay is a charismatic Yogi with a great ability to connect with her clients in her studio classes. However she wanted to move her practice online to continue to expand from local to global. With a lot of competition in the online Yoga tutorial video market it was paramount that we made something of real quality that enhanced Kay’s great teaching method.
Kay has a great Studio that she uses for her practice in West London, but she also has Yoga design elements running through her home. We suggested that our shoot location be in her home to create a more intimate feel and allow a stronger brand story to emerge in future installments of Yoga with Kay. Once the location was confirmed we worked closely with Kay to help her make her script efficient and familiar, squeezing a season of shooting into two days to reduce final costs. We went with a team of 2 videographers, 1 sound tech and 1 runner. We captured some fantastic tutorial footage to help all yoga enthusiasts.